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Dear Reader,
Your strategy document is useless if no one understands it
Five years ago, I was brought in to help an insurance company in Kenya whose senior team was frustrated. They had a 50-page strategy document, filled with vision statements, market analysis, and performance targets. But there was one problem, nobody in the company understood it. Sales teams didn’t know how it applied to their targets, operations struggled to connect it to their daily work, and even some executives couldn't explain the priorities clearly. The strategy was a masterpiece on paper but a disaster in execution.
This is a common disease in many organizations. Leaders invest in beautifully written strategy documents, packed with industry jargon, complex frameworks, and abstract goals. They present them in boardrooms, then assume the organization will automatically translate them into action. The result? The document gathers dust, while employees continue doing what they were doing before. A strategy that people do not understand is as good as no strategy at all. Read more >> |