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The CFO slams a file on the board table. The numbers refuse to cooperate with the glossy strategy document approved six months earlier. Revenue is sliding, costs are creeping up, execution risk is everywhere, Directors stare at management, Management stares at the floor, and the CEO clears his throat and says the line I have heard in too many organisations: “Our strategy is sound. The problem is execution.”
I lean back quietly because I have walked into rooms like this across the region and beyond, advising boards, regulators, founders, and sometimes cleaning up the mess after confident executives mistook ambition for discipline. And I confess something that makes the room laugh: I once believed the same myth. Early in my career I thought strategy was the master key. Write the plan, cascade the KPIs, and the organisation would magically align. Experience humbled me quickly.
Most leaders misunderstand one thing. Execution does not fail because people are lazy but execution fails because governance gaps allow confusion to survive. Capital allocation drifts, incentives reward the wrong behaviour. Operational blind spots hide risk until it explodes. Strategy slowly suffocates under polite meetings and silent disagreement. READ MORE |