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I once advised an organisation that proudly claimed its strategy was “clear and well understood.” Yet when I asked ten senior managers to explain it, I received ten different stories.
One discussed innovation, another cost control, another service excellence, and another digital transformation. None of them was wrong. But none of them were aligned.
That is the paradox: leaders think their strategy is clear simply because they understand it. Strategy is only clear when the last person in the chain explains it the same way the first person intended.
The harsh truth is that confusion is not caused by incompetence. It is caused by excessive ambition disguised as clarity. When everything matters, nothing matters. READ MORE |